Today, wholesaling is an 8.1 trillion dollar industry. And the wholesale industry employs more than 6 million workers throughout the United States and accounts for 1/3 of the U.S. GDP. A robust CRM system can significantly transform the day-to-day operations of wholesalers and distributors. But, with so many options available in the market, choosing the best one for your enterprise can be challenging. If you are struggling to find the best CRM for distributors and the best CRM for wholesalers, this blog is just meant for you. Read on till the end to discover the top 5 leading CRM software for wholesale distributors and which can be the best for your enterprise.
Best CRM for Distributors and Wholesalers
1. Oracle NetSuite CRM – Best for All
Gartner ranks NetSuite as a leader in offering top-notch services and solutions. It has over 32,000 customers around the world spanning across 215+ countries. It is best suited for midsize, large, and global businesses. NetSuite offers a robust system including CRM, ERP, financials, HR, professional services automation, and inventory management.
Features
- Smooth cash flow management.
- Intuitive dashboards that provide A to Z information about the tasks, KPIs, and much more.
- Assign expenses for specific projects as well as detailed expense monitoring.
- Powerful customization and reporting features.
- Sales force automation and seamless pipeline management.
Pros
- Open AI enables you to integrate it with other software systems.
- Renders employee-specific dashboards.
- Turn estimates into invoices with just a single click.
Cons
- Lacks good integration capabilities with Outlook.
- It becomes a tedious task to send multiple invoices at one time.
Pricing
- $129 – $999/month (paid annually)
- $$$$ for additional add-ons and modules
- $$$ for additional training
2. Microsoft Dynamics 365 CRM – Best for Seamless Integration
Microsoft Dynamics 365 CRM is one of the top-rated and popular CRM solutions implemented by mid and large size companies all over the globe. It is particularly used by enterprises that already depend on other Microsoft tools like Office 365, Outlook, Teams, etc. D365 CRM is a robust solution for companies who want to build and manage powerful customer relationships, enhance marketing and sales, and seamlessly manage other business operations.
Features
- Track data in real-time and get accurate analytics.
- Robust Sales Process Automation with lead and opportunity management.
- Offer outstanding customer experiences with AI-enabled insights.
- Custom dashboards to for your business requirements and objectives.
Pros
- Seamless integration with a range of other Microsoft products.
- End-to-end reporting capabilities.
- High-end scalability enables you to scale your business operations whenever needed.
Cons
- It has a complex learning curve due to critical customization.
- Certain advanced features need more licenses. This may increase the overall costs.
Pricing
- Pricing starts at $65 per month for Sales Professionals.
- Enterprise pricing can be available on request.
3. SAP Customer Experience – Best for Large-Scale Businesses
SAP Customer Experience which was previously known as SAP C/4HANA is a top-notch CRM platform best suited for enterprises that have complex processes. It is greatly preferred by large-scale enterprises that want to smoothly manage their critical operations. SAP CRM easily integrates with SAP ERP. Hence, it is the best choice for enterprises who are already using SAP software for managing their back-end operations.
Features
- Get personalized marketing campaigns with powerful analytics.
- Comprehensive view of customer data.
- Track sales performance in real-time and forecast accurately.
- Get access to built-in-tools for better service management.
- Streamline inventory and order management.
Pros
- It is highly scalable and offers powerful data security capabilities.
- Seamless integration with other SAP products.
Cons
- Businesses that don’t have any existing SAP infrastructure may find it a bit expensive.
- Complex setup and implementation process
Pricing
- Based on your business’s specific requirement, you can get pricing details upon request.
4. Oracle CRM on Demand – Best for Sales Force Automation
Oracle CRM on Demand is the best CRM system for businesses that need reliable and effective sales force automation and customer service management. It is a leading choice for enterprises that want to accurately track their sales performance and need other automation capabilities.
Features
- Get efficient sales automation. Also, you get robust lead and opportunity tracking features.
- Get intuitive tools for marketing, analytics, and customer service.
- Get access to end-to-end reporting features and customizable dashboards.
- Go mobile to access sales data whenever you need.
Pros
- Personalize your sales workflows as per your needs.
- Remote teams can get flexible access to this system due to its cloud-based deployment.
- Advanced sales force automation features.
Cons
- Scalability can be a concern for large-scale businesses.
- It needs improvement in its customer support.
Pricing
- Pricing starts at $75 per user per month, which can be billed annually.
5. Odoo CRM – Best for SMEs
Odoo CRM is an open-source Customer Relationship Management solution that is renowned for its flexibility and cost-optimization. It has a modular design and is best suited for SMEs who want to manage their customer relationships without buying an expensive CRM.
Features
- It has an easy-to-use interface and offers drag-and-drop pipeline management.
- Users can customize marketing, sales, and customer service modules as per their needs.
- Offers easy 3rd party integration capabilities. It can be integrated with various apps and eCommerce platforms.
- Detailed forecasting and reporting features.
Real-time communication and collaboration tools for teams.
Pros
- Highly flexible and customizable CRM system.
- Get real-time collaboration tools for your teams.
- Affordable pricing makes it the first choice for growing businesses.
Cons
- Very limited advanced features as compared to other CRMs.
- Need to pay more for 3rd party integration as well as custom development needs.
Pricing
- It is free to use for the basic plan.
- Its paid plan prices start at $24 per user per month.
In A Nutshell
Choosing the right CRM system for distribution company is the most essential decision, as the perfect CRM system can optimize your sales process and help you maintain powerful customer relationships. Each of the wholesale CRM systems mentioned above is unique and offers extraordinary capabilities for enterprises across the world. They are highly popular and are widely implemented by businesses of different sizes and different business requirements. Choosing the ideal CRM system totally depends upon your requirements and business objectives. A reliable technology partner can evaluate your current business conditions, budget constraints, and desired features to help you make the most of your decision.
Looking for a seasoned consultant to do the evaluation for your firm? The IT consultants at DynaTech have dealt with the wholesale and distribution industry for years. They can help you better understand your business’s landscape and aid you to choose the best CRM system for your enterprise.