DynaTech’s Integrated Sales, Finance, and Customer Service Enhancement Solutions for E-learning Provider

Enhancing Online Education Management with DynaTech’s Solutions

The client offers a vast range of online courses across various subjects using an "edutainment" approach to make learning engaging. The courses, taught by professors and experts, cover topics from arts and music to science and mathematics. With over 800 courses and 1800 lectures in 13+ categories, the client is a leading global media brand promoting lifelong learning. Whether learning a new language, fundamentals of psychology, or exploring the wonders of national parks, the client provides a comprehensive and convenient learning experience from anywhere.

The client aimed to transform their business operations to reach new heights of efficiency and customer service. With a vast collection of courses and lectures, the teaching company ensures the most competitive prices compared to personalized private offers or public rates. However, maintaining these prices, coupons, and discounts proved challenging due to its complex structure. The company regularly handles substantial order volumes, especially during festive seasons, leading to a spike in transaction volume and order processing demands. Moreover, their commitment to a lifetime guarantee for customers adds to the operational complexity. This increase in activity has culminated in a substantial accumulation of transaction data. The client aimed to streamline customer service by effectively managing and tracking customer issues across various channels to deliver uniform and precise information regarding courses, pricing, and discounts.

Magento was integrated with Dynamics AX through third-party software, requiring sequence and frequency updates to ensure seamless data synchronization and system efficiency. Their integration with application marketplaces was limited due to the absence of a dedicated contact center for booking orders and customer service, necessitating an e-commerce connector. 

Additionally, they were utilizing SQL Server Integration Services (SSIS), which faced limitations in processing large datasets and posed challenges in maintenance. Consequently, they sought to integrate their online platform with other systems, centralizing pricing, order management, and product data. Furthermore, their use of SQL Server Reporting Services (SSRS) restricted their ability to effectively manage and track reports. To improve overall efficiency and maintain consistency, they aimed to standardize APIs and reporting mechanisms across all platforms.  

Due to the on-premises systems like Microsoft Dynamics AX and SQL Server, manual efforts and management costs were increasing. Moreover, Microsoft ended its support for Microsoft Dynamics AX. Therefore, the client was looking to move to Cloud-based Microsoft Dynamics 365 Finance and Supply Chain Management.