In the ever-evolving landscape of business technology, Microsoft Dynamics 365 has emerged as a powerhouse, offering a suite of intelligent business applications to help organizations streamline their operations, enhance customer engagement, and drive digital transformation. However, navigating the intricacies of Microsoft Dynamics 365 licensing and pricing can be a daunting task for businesses looking to adopt this robust solution. In this comprehensive guide, we’ll delve into the details of Dynamics 365 pricing and licensing, shedding light on the key considerations that can influence your decision-making process.
Before diving into the specifics of licensing, it’s crucial to grasp the fundamentals of Microsoft Dynamics 365 pricing. Microsoft has adopted a modular approach, allowing businesses to choose from a range of applications based on their unique needs. The pricing structure encompasses various factors, such as the number of users, the specific modules required, and the deployment model (cloud or on-premises).
The licenses are divided into two types: Assigned Licenses and Unassigned Licenses.
1. Full User Access Licenses
– Intended for users requiring the complete functionality of a Dynamics 365 product.
– Offers comprehensive access to all features, making it suitable for users with diverse and complex tasks.
2. Additional User Access Licenses
– Designed for users with limited interaction with Dynamics 365, typically involving simple tasks.
– Provides a cost-effective option for users who do not require the full range of functionalities.
Device Licenses
Device licenses, on the other hand, provide access to a Dynamics 365 product through a specific device, which can be utilized by any number of users. This model is advantageous in scenarios where multiple users use a single device to access the Dynamics 365 product.
1. Full Application Access Licenses
These licenses serve as the foundational access points for Dynamics 365 products like Marketing, Fraud Protection, and Customer Insights. Full application access licenses grant users the essential permissions to utilize the core functionalities of these products, enabling organizations to leverage comprehensive features across various aspects of their operations.
2. Cross-Application Access Licenses
Designed as an alternative to individual user licensing, cross-application access licenses, exemplified by the operations – Order Lines license, extend the usage of Dynamics 365 products beyond traditional user-specific models. While not the primary licensing option, they offer a flexible approach for organizations that need broader access to certain functionalities across multiple applications within the Dynamics 365 ecosystem.
3. Capacity Licenses
Capacity licenses cater to specific components of Dynamics 365 products that come with predefined limits, encompassing factors such as data storage, customer profiles, transaction volume, and more. These licenses ensure that organizations can effectively manage and allocate resources within the defined capacity boundaries, providing a scalable and structured approach to utilizing Dynamics 365 features.
1. Business Central Essentials
Functionality: Covers finance, forecasting, CRM, HR, supply chain, inventory, and more.
Price (per user/month): $70
2. Business Central Premium
Functionality: Includes service order management and manufacturing capabilities in addition to Business Central Essentials features.
Price (per user/month): $100
3. Commerce
Functionality: An end-to-end solution managing retail operations.
Price (per user/month):
– Base license: $180 Attach license: $30
| Assigned Licenses: Business Central | Price (per user/month) |
| Business Central Essentials | $70 |
| Business Central Premium | $100 |
| Commerce – Base license | $180 |
| Commerce – Attach license | $30 |
1. Customer Service Professional
Functionality: Provides basic customer service agent functionality and a customizable self-service website.
Price (per user/month):
– Base license: $50
– Attach license: $20
2. Customer Service Enterprise
Functionality: Enriched with advanced capabilities like service scheduling and dispatch, team creation, etc.
Price (per user/month, may also be licensed per device):
– Base license: $95
– Attach license: $20
| Assigned Licenses: Customer Service | Price (per user/month) |
| Customer Service Professional – Base license | $50 |
| Customer Service Professional – Attach license | $20 |
| Customer Service Enterprise – Base license | $95 |
| Customer Service Enterprise – Attach license | $20 |
Functionality: Helps field-based service teams manage operations.
Price (per user/month, may also be licensed per device):
– Base license: $95
– Attach license: $20.
| Assigned Licenses: Field Service | Price (per user/month) |
| Field Service – Base license | $95 |
| Field Service – Attach license | $20 |
Functionality: Empowers businesses to control finance processes and manage funds.
Price (per user/month):
– Base license: $180
– Attach license: $30
| Assigned Licenses: Finance | Price (per user/month) |
| Finance – Base license | $180 |
| Finance – Attach license | $30 |
Functionality: A mixed-reality application providing holographic instructions to employees on-the-job.
Price (per user/month): $65.
| Assigned Licenses: Guides | Price (per user/month) |
| Guides | $65 |
Functionality: Centralizes employee details, facilitates employee remuneration, leave and absence tracking, and promotes policy compliance.
Price (per user/month):
– Base license: $120
– Attach license: $30
| Assigned Licenses: Human Resources | Price (per user/month) |
| Human Resources – Base license | $120 |
| Human Resources – Attach license | $30 |
Functionality: An all-in-one solution with extensive project management capabilities covering the entire project lifecycle.
Price (per user/month):
– Base license: $120
– Attach license: $30
| Assigned Licenses: Project Operations | Price (per user/month) |
| Project Operations – Base license | $120 |
| Project Operations – Attach license | $30 |
Functionality: Facilitates remote real-time view sharing with experts to avoid unnecessary travel and costs.
Price (per user/month):
– Base license: $65
– Attach license: $20
| Assigned Licenses: Remote Assist | Price (per user/month) |
| Remote Assist – Base license | $65 |
| Remote Assist – Attach license | $20 |
1. Sales Professional
Functionality: Core sales automation capabilities suitable for businesses with simple sales processes.
Price (per user/month):
– Base license: $65
– Attach license: $20
2. Sales Enterprise
Functionality: Includes Sales Professional features plus advanced customization, embedded intelligence, and manual forecasting.
Price (per user/month, may also be licensed per device):
– Base license: $95
– Attach license: $20
3. Sales Premium
Functionality: Offers Sales Enterprise capabilities plus pre-built intelligence solutions.
Price (per user/month): $135
4. Microsoft Relationship Sales
Functionality: Combines Sales Enterprise with LinkedIn Sales Navigator Enterprise to facilitate relationship selling.
Price (per user/month): $162
| Assigned Licenses: Sales | Price (per user/month) |
| Sales Professional – Base license | $65 |
| Sales Professional – Attach license | $20 |
| Sales Enterprise – Base license | $95 |
| Sales Enterprise – Attach license | $20 |
| Sales Premium | $135 |
| Microsoft Relationship Sales | $162 |
Functionality: Enables smart supply chain building through real-time visibility and intelligent insights into supply processes.
Price (per user/month):
– Base license: $180
– Attach license: $30
Understanding these detailed Dynamics 365 pricing structures for assigned licenses empowers businesses to make informed decisions, ensuring they choose the most cost-effective solutions tailored to their unique operational needs.
| Assigned Licenses: Supply Chain Management | Price (per user/month) |
| Supply Chain Management – Base license | $180 |
| Supply Chain Management – Attach license | $30 |
Unassigned Licenses: Customer Insights
Functionality: Unifies customer data from diverse sources to generate intelligent insights and eliminate data silos.
Price (per tenant/month):
– Base license: $1,500
– Attach license: $1,000
Unassigned Licenses: Customer Voice
Functionality: Facilitates the creation of professional surveys and collection of crucial customer feedback.
Price (per tenant/month):
-Starting from $200 for 2,000 survey responses.
Unassigned Licenses: Marketing
Functionality: Empowers businesses to build effective, customer-oriented marketing campaigns and measure their performance.
Price (per tenant/month):
– Base license: Starting from $1,500
– Attach license: Starting from $750
Unassigned Licenses: Fraud Protection
Functionality: Cloud-based anti-fraud solution designed to safeguard online customer accounts, transactions, and reduce in-store fraud costs for brick-and-mortar retailers.
Price (per tenant/month): $1,000
Single View Pricing of Unassigned Licenses
| Customer Insights | Price (per tenant/month) |
| Base license | $1,500 |
| Attach license | $1,000 |
| Customer Voice | Price (per tenant/month) |
| Starting from 2,000 survey responses | Starting from $200 |
| Marketing | Price (per tenant/month) |
| Base license | Starting from $1,500 |
| Attach license | Starting from $750 |
| Fraud Protection | Price (per tenant/month) |
| Base license | $1,000 |
Unassigned Licences: Intelligent Order Management
Functionality: Provides a unified solution to coordinate and optimize orders received from different channels.
Price (per tenant/month): Starting from $300 for 1,000 order lines.
Understanding the dynamics of unassigned licenses is paramount for organizations aiming to harness the full potential of Microsoft Dynamics 365. These Microsoft Dynamics 365 licensing and pricing not only break free from the constraints of user or device specificity but also introduce a level of adaptability crucial for today’s dynamic business landscape.
While Microsoft Dynamics 365 CRM pricing may seem complex, there are strategies to optimize your investment and ensure you’re getting the most value for your money.
Regularly Review and Adjust Licenses
As your organization evolves, the roles and responsibilities of your users may change. Periodically review your Dynamics 365 pricing structure and adjust licenses accordingly to ensure you’re only paying for what you need.
Leverage Team Member Licenses
For users with more limited needs, consider leveraging team member licenses. These cost-effective licenses provide access to essential functionalities at a minimum price point, making them suitable for users who don’t require full access to Dynamics 365 applications.
Explore Cloud Benefits
Cloud deployment not only offers scalability but can also be more cost-effective than on-premises alternatives. Consider the long-term benefits of cloud hosting, including automatic updates, reduced infrastructure costs, and improved accessibility.
Negotiate Volume Discounts
For larger organizations or those planning significant user expansions, negotiating volume discounts with Microsoft can be a viable option. Establishing a long-term relationship with Microsoft may provide opportunities for cost savings.
Take Advantage of Microsoft Promotions
Microsoft often runs promotions and discounts on Dynamics 365 licensing. Keep an eye on these promotions and leverage them to secure more favorable pricing during specific periods.
Navigating the intricacies of Microsoft Dynamics 365 licensing and pricing requires a thorough understanding of your business needs, user requirements, and deployment preferences. By carefully evaluating the factors influencing licensing costs, businesses can make informed decisions that align with their budgetary constraints and growth objectives. Whether you’re a small business looking for a comprehensive yet cost-effective CRM solution or a large enterprise seeking to harness the full power of Dynamics 365, understanding the nuances of licensing and pricing is the first step toward a successful implementation.
In conclusion, Microsoft Dynamics 365 is a powerful toolset that can propel your organization towards digital excellence. With the right licensing strategy, you can unlock the full potential of Dynamics 365, driving innovation, enhancing collaboration, and achieving lasting business success.