Around 91% of businesses that have more than 10 employees use CRM. It is a top-notch tool that can help to efficiently manage customer details and enhance communications.
On the other hand, 83% of sales professionals use CPQ solutions. It is a driving-edge assistant that helps to simplify the task of quotation generation.
In today’s market, if you want to magically transform your sales processes in 2025, CRM and CPQ are both excellent choices. But enterprises often go through a sharp-edge dilemma of CRM vs CPQ – which is the best? Another thing is, can they work together? If yes, can their combination offer high-end accuracy and efficiency along with customer satisfaction?
If all these questions are buzzing in your mind, you’ve just arrived at the perfect destination to get all the answers!
We are here to break it down for you. Read on to get a detailed overview, comparison, actionable insights, and a closer look at how DynaTech’s CPQ for D365 stands out as a game-changing solution for modern business needs.
Customer Relationship Management solutions are the pillars of modern customer interactions. It is a centralized solution for managing all your customer data and also contributes to magnifying your business growth.
Also, it offers detailed insights into customer preferences and behaviors. It also offers robust features for effective sales, marketing, and customer service activities. Here are some of the must-look benefits of CRM:
Some of the best CRM Solutions of 2025 offer advanced functionalities like multiple sales pipeline management, lead management, deal automation, activity tracking, detailed reporting, forecasting, etc.
Popular CRM tools, such as Microsoft Dynamics CRM and Salesforce, have redefined how businesses engage with prospects. But while CRMs are essential for managing relationships, they often lack advanced functionalities for pricing and quoting, paving the way for CRM CPQ integration.
CPQ is an abbreviation of Configure, Price, Quote. It is software that enables businesses to accurately configure products, create pricing quotes, and also generate proposals. Such kinds of software are mostly used by enterprises that need high-end customization and want to meet the specific needs of each and every customer. Here are some of the must-look benefits of CPQ:
With CPQ, sales reps can:
For example, tools like Salesforce CPQ allow businesses to speed up quoting processes while ensuring precision. Similarly, our proprietary CPQ for Microsoft Dynamics CRM integrates seamlessly into the Dynamics ecosystem to deliver unmatched efficiency.
By using a robust CPQ solution, organizations can simply manage the complex pricing of their products as well as services.
For instance, manufacturing industries have a lot of complexity due to the involvement of various material quality, color, size, usability versatility, and much more. Hence, manufacturing companies can use a CPQ solution to optimize their operations completely.
At first glance, CRM and CPQ may seem like competing technologies. However, they serve distinct purposes:
|
Aspect |
CRM |
CPQ |
|
Focus |
Customer relationships, marketing, and sales funnel tracking. |
Pricing accuracy, product configuration, and quote automation. |
|
Key Benefit |
Centralized customer information to foster better relationships. |
Quick, accurate, and error-free quote generation for complex sales. |
|
Integration Need |
Often requires additional tools for quoting and pricing functionality. |
Works best when integrated into CRMs like Microsoft Dynamics or Salesforce. |
In essence, CRM and CPQ are complementary tools that work better together than apart.
The true magic happens when CPQ CRM integration is implemented. By combining CRM’s customer insights with CPQ’s pricing intelligence, businesses unlock unparalleled efficiency. Here’s how integration can transform your sales process:
For instance, CPQ for Microsoft Dynamics CRM is purpose-built to integrate seamlessly with the Dynamics 365 suite, ensuring that your sales team always works with the latest customer data.
According to a recent survey, sales teams spend nearly 40% of their time on non-selling tasks, such as manually preparing quotes and searching for customer data. In 2025, businesses can no longer afford such inefficiencies.
By adopting a unified approach with CRM and CPQ, businesses can:
At DynaTech, we recognize the growing demand for integrated tools that simplify sales workflows. That’s why we developed CPQ for D365, an advanced solution designed to elevate your Dynamics CRM experience.
Here’s what makes DynaTech ‘s CPQ for Microsoft Dynamics 365 CRM stand out:
Salesforce CPQ vs CPQ for Microsoft Dynamics CRM: Which One is Right for You? When evaluating Salesforce CPQ against DynaTech’s CPQ for Microsoft Dynamics CRM, the choice often comes down to your existing ecosystem.
|
Feature |
Salesforce CPQ |
CPQ for Microsoft Dynamics CRM |
|
Platform |
Built for Salesforce CRM. |
Tailored for Microsoft Dynamics 365 CRM. |
|
Ease of Integration |
Works best within Salesforce environments. |
Native integration with Dynamics 365 for seamless workflows. |
|
Customization |
Extensive but can be complex. |
Highly customizable with a user-friendly interface. |
|
Cost Efficiency |
Higher cost due to platform dependency. |
Cost-effective for Dynamics users. |
If your business relies on Microsoft Dynamics CRM, choosing CPQ for Microsoft Dynamics CRM ensures you maximize ROI while avoiding additional complexities.
To stay competitive in 2025, businesses must keep an eye on emerging trends in the CRM and CPQ landscape:
DynaTech’s CPQ for D365 is built with these trends in mind, offering cutting-edge features that future-proof your sales processes.
DynaTech isn’t just another technology partner—we’re a Microsoft Gold Partner and among the top 1% of Microsoft Dynamics service providers globally. With our deep expertise in CRM and CPQ solutions, we offer:
Our CPQ for the D365 product is designed to empower your sales teams with speed, accuracy, and confidence.
As businesses strive to streamline operations, enhance customer experiences, and close deals faster, CRM and CPQ emerge as essential tools in the modern sales ecosystem. While CRM helps you build and nurture relationships, CPQ empowers your sales team to deliver accurate quotes with speed and precision. Together, they create a powerful duo that transforms the way businesses manage their sales processes.
At DynaTech, our CPQ for Microsoft Dynamics CRM bridges the gap between these two technologies, offering seamless CPQ CRM integration to optimize workflows and boost productivity. Whether you’re looking to implement CPQ or seeking a robust CRM solution tailored to your needs, we have the expertise to drive your success.
Ready to elevate your sales strategy? Contact us now to learn more.