Job Summary

We are seeking a results-driven Performance Marketer who can plan, execute, optimise, and scale paid campaigns across LinkedIn Ads, Google Ads, and Account-Based Marketing (ABM) initiatives. This is a hands-on role where you will own campaigns end-to-end — from audience setup and messaging to optimisation, reporting, and ROI improvement, especially for B2B, enterprise, and Microsoft Dynamics-focused offerings.

Key Responsibilities

1. Paid Media Execution & Optimisation

• Plan and execute LinkedIn Ads campaigns (Lead Generation, Website Traffic, ABM, Conversation Ads).

• Manage Google Ads campaigns (Search, Display, YouTube – B2B focused).

• Optimise campaigns based on CPL, CAC, CTR, and CVR.

• Ensure high lead quality and pipeline impact.

• Handle audience targeting, retargeting, and budget allocation.

• Perform ad copy and creative testing.

• Manage bid strategies and conversion tracking.

2. Account-Based Marketing (ABM)

• Execute ABM campaigns using target account lists and persona-based messaging.

• Develop industry-specific creatives.

• Collaborate with sales and content teams to align campaigns with GTM strategy.

• Drive engagement across target accounts.

• Track account-level engagement beyond just lead volume.

Required Skills & Qualifications

1. Must-Have

• 2–5 years of hands-on experience in B2B performance marketing.

• Strong expertise in LinkedIn Ads Manager and Google Ads.

• Practical experience with ABM campaigns.

• Good understanding of B2B funnels, lead quality vs. lead volume, and enterprise buying cycles.

• Experience with landing pages, forms, and CRM / marketing automation tools (HubSpot, Dynamics, etc.).

2. Good to Have

• Experience in B2B SaaS / IT Services / Consulting.

• Exposure to Microsoft Dynamics / ERP / CRM ecosystem