$ 1 B+

Annual Revenue

2000 +

Employees

20

Legal Entities

756

ERP Users

30 +

Product Lines

  • Overview

A World-Class Manufacturer of Cables & Power Infrastructure Systems

Headquartered in the Kingdom of Saudi Arabia with a growing international presence across the MENA region, this organization has established itself as a premier manufacturer of a comprehensive portfolio of electrical infrastructure products. Their range spans low-, medium-, and high-voltage power cables up to 400kV — including fire-resistant and LSF0H variants — instrumentation cables, solar cables, variable frequency drive (VFD) cables, cast-resin transformers, busway systems, copper and aluminium conductors, cable management systems, wiring devices, switchgear, and enclosures.

With over 2,000 employees operating across 20 legal entities, a copper production capacity of 11,000 MT per month, and aluminium capacity of 8,000 MT per year, this manufacturer serves critical infrastructure sectors: energy, construction, industrial, and utilities. With $1 billion+ in annual revenue and 756 ERP users, the operational scale demanded a platform capable of handling engineered product complexity, volatile metal pricing, and multi-entity finance — all in one place.

Managing LME-linked metal pricing, 20 legal entities, and a fully connected MES environment on a single ERP platform required a partner with both deep manufacturing expertise and Microsoft Dynamics 365 mastery.

The implementation spans D365 Finance & Supply Chain Management, an ISV-driven LME pricing engine, bi-directional MES integrations for two separate manufacturing systems, advanced warehouse management with coil and drum logic, custom transportation management, PowerApps-based engineering workflows, and full ZATCA regulatory compliance — creating a truly unified manufacturing enterprise.

  • Power Cables (LV/MV/HV up to 400kV)
  • Cast-Resin Transformers
  • Busway Systems
  • Copper & Aluminium Conductors
  • Cable Management Systems
  • Wiring Devices & Switchgear
Product Portfolio

30+ Product Lines Across the Entire Electrical Infrastructure Value Chain

The organization manufactures a complete portfolio spanning low-voltage to ultra-high-voltage cable systems, alongside transformers, busways, conductors, and power distribution equipment — serving energy, industrial, construction, and telecommunications sectors.

Power Cables (LV / MV / HV) Power Cables (LV / MV / HV)
Power Cables (LV / MV / HV)

Full range from low-voltage through to 400kV high-voltage cables, including fire-resistant, LSF0H, instrumentation, solar, and VFD variants for every application.

Busway & Distribution Systems Busway & Distribution Systems
Busway & Distribution Systems

Cast-resin transformers and Z-Bar busway systems with dimension-driven automated item creation, BOM recalculation, and configurable sales quotation structures for engineered orders.

Copper & Aluminium Conductors Copper & Aluminium Conductors
Copper & Aluminium Conductors

AAC, AAAC, and ACSR overhead conductors, copper and aluminium busbars and rods — manufactured at 11,000 MT/month (copper) and 8,000 MT/year (aluminium) capacity.

Cable Management & Accessories Cable Management & Accessories
Cable Management & Accessories

Complete cable management systems including conduits, trays, trunking, earthing and lightning protection systems, and associated enclosures and installation hardware.

Power Distribution & Protection Power Distribution & Protection
Power Distribution & Protection

Wiring devices, switchgear, and enclosures for power distribution — supporting end-to-end electrical infrastructure from power generation to last-mile distribution.

Sustainable Aviation Fuel Specialty & Project-Specific Cables
Specialty & Project-Specific Cables

Custom-engineered cables for demanding environments including oil & gas, renewables, marine, and industrial automation — supported by a full COA-based quality validation framework.

Business Functions

6 Core Business Functions Across the Cable Manufacturing Lifecycle

Every critical business function — from production planning through financial compliance — is unified under Microsoft Dynamics 365 Finance & Supply Chain Management with industry-specific extensions for cable and power equipment manufacturing.

01

Manufacturing & Engineering

Integrated production lifecycle management spanning production orders, route cards, BOM consumption, report as finished (RAF), and machine interruption logging. MES synchronization with Advaris (cable division) and Mapex (copper rod plant) enables real-time bi-directional shop-floor visibility. Z-Bar busway automation drives dimension-based item code creation with automatic BOM recalculation.

02

Supply Chain & Warehouse Operations

Advanced WMS with coil and drum-based batch management, pallet-level traceability, automated drum-type selection by cable diameter and length, optimized two-scan transfers, and bin-level inventory control. Custom transportation module handles inbound/outbound logistics with truck tracking, transporter dashboards, billing validation, and dock coordination.

03

Sales & Intercompany Management

Length-based sales order processing with structured return orders tied to original invoices and batch/drum traceability. Automated intercompany transactions with cross-legal entity pick-and-post and intercompany quotation copy functionality. COA-based delivery validation ensures quality compliance at dispatch.

04

Pricing & Financial Management

ISV-driven dynamic pricing linked to daily London Metal Exchange (LME) copper and aluminium rates — automatically applying metal composition logic, surcharge handling, customer-specific pricing rules, and margin simulation. Advance and retention invoicing, customized credit-limit exclusion rules, and Excel-based petty cash upload with dimension-driven journal creation.

05

Procurement & Supplier Management

GRN-level vendor evaluation capturing quality, timeliness, and delivery accuracy for performance-based procurement decisions. Demand-driven MRP configuration tailored to cable manufacturing and metal consumption variability. Supply planning for demand forecasting, material requirement planning, and production scheduling.

06

Business Intelligence & Reporting

Power BI dashboards covering customer and inventory aging, FG cumulative production, batch traceability, raw material metal consumption, margin analysis, and machine performance insights. Custom data entities provide management with real-time visibility across the full manufacturing and financial operation.

Business Processes

End-to-End Cable Manufacturing: Aligned Process Areas

The organization operates across twelve aligned process areas covering the full cable manufacturing and power equipment lifecycle — from engineering and procurement through production, quality, logistics, and financial compliance.

Product Configuration & Engineering Automation Product Configuration & Engineering Automation
Product Configuration & Engineering Automation

Length-, coil-, and drum-based item logic; Z-Bar dimension-driven item creation; automated BOM recalculation; and structured busway quotation configuration.

Dynamic Metal Pricing (LME Integration) Dynamic Metal Pricing (LME Integration)
Dynamic Metal Pricing (LME Integration)

ISV-driven pricing engine linked to LME rates and metal composition with customer-specific rules and real-time margin visibility across all sales and intercompany transactions.

Production Execution & MES Integration Production Execution & MES Integration
Production Execution & MES Integration

End-to-end production lifecycle with bi-directional MES sync covering production orders, route cards, RAF, inventory movements, and maintenance triggers across 12 integration interfaces.

Contract-Based Sales & Collections Warehouse & Logistics Optimization
Warehouse & Logistics Optimization

Advanced WMS for coil/drum handling, pallet-based batch split/merge, bin transfers, and integrated transportation module with truck tracking and billing.

Quality & NCR Management Quality & NCR Management
Quality & NCR Management

NCR workflow for internal defects and customer returns built in PowerApps, integrated with D365 for inventory blocking, corrective action tracking, and compliance reporting.

ZATCA E-Invoicing & Compliance ZATCA E-Invoicing & Compliance
ZATCA E-Invoicing & Compliance

Saudi regulatory integration for invoice clearance, QR code generation, digital signing, and electronic reporting — fully automated within the D365 Finance framework.

Technology Stack

A Microsoft-Led Architecture with Industry-Specific ISV Extensions

The technology landscape is anchored by Microsoft Dynamics 365 Finance & Supply Chain Management, enriched with the Innovites Cable Solution ISV for dynamic LME pricing, two bi-directional MES integrations, PowerApps for engineering and quality workflows, and Power BI on Fabric for enterprise analytics.

  • D365 Finance & SCM

    Core ERP · Production · WMS

  • D365 Project Module

    Project Cost & Revenue

  • Innovites Cable Solution

    ISV · LME Dynamic Pricing

  • Advaris MES

    Cable Division Shop Floor

  • Mapex MES

    Copper Rod Plant

  • PowerApps

    Item Engineering & NCR Workflows

  • Power BI / Fabric

    Analytics & Dashboards

  • SharePoint

    Document Management

  • MenaPay

    Payroll Integration

  • OMS / Dock System

    Inbound Dock Reservation

  • ZATCA Integration

    E-Invoicing Compliance

  • Microsoft Azure

    Cloud Platform & Middleware

  • Microsoft/Core

  • Third-Party Integration

  • ISV Solution

Integrations

A Fully Connected Manufacturing Ecosystem

D365 Finance & SCM serves as the central hub for all operational and financial data flows. 12 dedicated MES integration interfaces ensure real-time shop-floor synchronization, while compliance, payroll, logistics, and analytics integrations eliminate data islands across the entire enterprise.

Integrations

AI use cases deployed include automated RFP monitoring with tender portal intelligence for the sales team, and AI/OCR-based truck check-in/check-out with auto-document attachment to D365 transactions for gate audit traceability.

Customizations & Extensions

100+ Purpose-Built Developments Delivered by DynaTech Systems

DynaTech Systems delivered over 100 custom developments to address the unique operational complexity of cable manufacturing — from engineered busway automation and coil logic to regulatory compliance and AI-powered gate management.

Pricing
Dynamic LME Pricing Engine (Innovites ISV)

ISV-driven metal-based pricing automatically calculates product costs using real-time London Metal Exchange copper and aluminium rates, applying composition logic, surcharge handling, customer-specific rules, and margin simulation — eliminating all manual pricing intervention.

Engineering
Busway Z-Bar Dimension-Driven Automation

Automated item code creation based on busway dimensions with BOM recalculation and configurable sales quotation structure — removing manual engineering effort for every engineered busway order.

WMS
Advanced Coil & Drum Batch Logic

Custom coil/drum-based batch split and merge operations, automated drum-type selection by cable diameter and length, pallet-based traceability, two-scan optimized transfers, and direct label printing from on-hand inventory screens.

Integration
Bi-Directional MES Integration Layer (Azure Service Bus)

Real-time synchronization across 12 interfaces between Advaris MES (cable division) and D365 — covering production orders, route cards, RAF, drum weighing, inventory, and maintenance triggers. Mapex MES integrated for copper rod plant.

Compliance
ZATCA E-Invoicing Integration

Full Saudi regulatory compliance: automated invoice clearance, QR code generation, digital signing, and electronic reporting within D365 Finance — ensuring audit-ready transaction records with no manual compliance steps.

PowerApps
Item Creation Workflow & NCR Management Applications

Parameter-driven item, BOM, and route creation with structured approval workflows (Item Engineering App), and centralized non-conformance management for defects, returns, inventory blocking, and corrective actions (NCR App).

AI
Automated RFP Intelligence & AI Gate Check-In/Check-Out

AI agent monitors tender portals and routes relevant RFPs to sales. At dispatch, AI/OCR validates pallet labels against packing slips with auto-PDF generation and attachment to D365 transactions for full gate audit traceability.

Finance
Advance & Retention Invoicing, Intercompany Automation

Custom advance and retention invoice logic, automated intercompany pick-and-post transactions, credit-limit exclusion rules, and Excel-based petty cash journal upload with financial dimension mapping across 20 legal entities.

Project At a Glance

Microsoft Dynamics 365 F&SCM Implementation

  • Industry

    Cables & Power Equipment Manufacturing

  • Organization Size

    2,000+ Employees

  • Annual Revenue

    $1 Billion+

  • Headquarters

    Saudi Arabia

  • Geographic Presence

    Saudi Arabia — MENA Region; Global Operations

  • Legal Entities

    20

  • ERP Users

    756

  • Production Capacity

    Copper: 11,000 MT/month · Aluminium: 8,000 MT/year

  • Core Platform

    Microsoft Dynamics 365 Finance & Supply Chain Management

  • Solutions Delivered
  • Customization Scope

    High — 100+ custom developments & extensions

  • Implementation Partner

    DynaTech Systems

    Functional · Technical · Integration · AI

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