As per Nonprofit Tech for Good 2023 report, 67% of nonprofits use a CRM to track donations and manage communications.
Imagine this: You’re in the middle of your biggest fundraising season yet. Donations are pouring in, volunteers are buzzing, and your impact is growing. But behind the scenes? Chaos. Spreadsheets everywhere, missed donor calls, and hours wasted trying to figure out who gave what.
It’s time to swap that mess for a tool that empowers your mission — a CRM for fundraising that’s built just for nonprofits.
2025 is bursting with powerful, affordable, nonprofit-focused CRM options. But with so many out there, you might be wondering, what is best CRM for nonprofits? We’ve done the hard work for you. Whether you need the best CRM for small nonprofits, a low-cost CRM for nonprofits, or a heavy hitter for large fundraising campaigns, you’ll find your perfect match here. Let’s first understand what is CRM for non profits?
What is a CRM for Nonprofits?
A CRM for nonprofits (Customer Relationship Management software) is a digital tool designed to organize, automate, and synchronize every aspect of donor and volunteer engagement. But it's not just about managing — it’s about empowering your mission.
Instead of juggling spreadsheets, sticky notes, and endless email threads, nonprofit CRMs give you a centralized hub for:
- Tracking donor communications
- Managing fundraising campaigns
- Monitoring volunteer participation
- Analyzing donation trends
- Personalizing outreach at scale
Fun Fact: According to Nonprofit Tech for Good, nonprofits that use CRM systems report an average 20% increase in donations within the first year of adoption.
Choosing the best CRM for charities empowering their missions means investing in tools that amplify your efforts — not just organize them.
Signs Your Nonprofit Needs a CRM Now
Still managing donors on spreadsheets?
Here are warning signs that it’s time to invest in a CRM:
- You lose track of donor conversations.
- Fundraising feels scattered and inconsistent.
- Volunteer management is chaotic.
- Reporting takes days — not minutes.
- You struggle to personalize donor outreach.
- Your team feels overwhelmed by manual tasks.
If you nodded at even two or more of these, it’s time to explore the crm database options for nonprofits for donors and recipients.
Benefits of Nonprofit CRM Solutions
Why does a CRM matter so much for nonprofits?
Because relationships are your nonprofit’s lifeblood.
Here’s how a powerful nonprofit CRM transforms your impact:
Benefit |
How It Helps |
Better Donor Relationships |
Track interactions and personalize communications based on interests and giving history |
Smarter Fundraising |
Segment donors for targeted campaigns, improving engagement and results |
Time-Saving Automation |
Automate emails, receipts, reports — freeing up your team to focus on strategic growth |
Data-Driven Decision Making |
Access real-time dashboards and reports to measure progress and adjust tactics |
Improved Volunteer Management |
Manage volunteer sign-ups, schedules, and communications seamlessly |
Increased Donor Retention |
Thank donors personally, remember anniversaries, and keep them feeling valued |
Whether you're hunting for a crm for fundraising, managing grants, or organizing events, a CRM makes scaling feel less like chaos and more like momentum.
And if you're wondering, what is best crm for nonprofits, the real answer is: The one that fits your processes, your people, and your passion.
Features to Look for in the Best Nonprofit CRM
Not all CRMs are built equally.
Before you invest, make sure your CRM has:
- Donor management: Track donations, pledges, and engagement history.
- Campaign management: Create and manage fundraising events.
- Automation capabilities: Save time on repetitive tasks.
- Volunteer tracking: Organize events and manage volunteers.
- Customizable dashboards: Get real-time insights at a glance.
- Integrations: With platforms like Mailchimp, QuickBooks, Stripe, PayPal, Shopify, etc.
- Affordability: Especially if you're looking for a low cost crm for nonprofits.
Pro Tip: A free trial option is essential to test how intuitive the CRM feels for your team.
15 Best Non-Profit CRMs for 2025 (In No Particular Order)
If you are still wondering which is the best CRM for non-profits, this quick comparison table is a must-see table.
Quick Comparison Table
CRM |
Best For |
Starting Price |
Free Trial |
Key Features |
D365 CRM |
Customization and scalability |
Custom Quote |
Yes |
Full donor management, event planning, marketing |
Virtuous |
Mid-large nonprofits |
$400/month |
Yes |
Responsive fundraising, automation |
Salesforce for Nonprofits |
Large nonprofits |
Free (10 users) |
Yes |
Highly customizable, donor journeys |
Bloomerang |
Donor retention |
$99/month |
Yes |
Engagement tracking, reporting |
Keela |
Growing nonprofits |
$134/month |
Yes |
Smart forms, automation |
HubSpot for Nonprofits |
Marketing-heavy orgs |
Free (CRM) |
Yes |
Email marketing, ticketing |
Neon One |
All-in-one platform |
$99/month |
Yes |
Fundraising events, reporting |
Classy |
Online fundraising |
Custom Quote |
No |
Peer-to-peer fundraising |
DonorPerfect |
Small to mid nonprofits |
$89/month |
Yes |
Donor management, mobile access |
CharityEngine |
Enterprise nonprofits |
$450-$700/ month. |
Yes |
End-to-end fundraising |
Blackbaud Raiser’s Edge NXT |
Large, complex orgs |
Custom Quote |
No |
Advanced donor analytics |
Little Green Light |
Budget nonprofits |
$486 annually |
Yes |
Forms, donor management |
Giveffect |
All-in-one automation |
$399/month |
Yes |
Volunteer management, CRM |
Bonterra |
Fundraising and advocacy |
Custom Quote |
Yes |
Campaign management |
Springboard |
Digital-first orgs |
Custom Quote |
Yes |
Online giving, event registration |
1. D365 CRM
Overview:
Microsoft’s D365 CRM (Dynamics 365) isn’t just an enterprise tool — it’s evolving into one of the best CRM for charities empowering real-time engagement, smart fundraising, and tailor-fit outreach.
Best For:
Large nonprofits that need high-end customization and industry-grade reliability.
Features:
- Donor management
- Event planning
- Financial integration
- AI-driven analytics
- Volunteer management
Advantages:
- Seamless Microsoft integration
- High Scalability and customization
- Real-time insights
Disadvantages:
- Requires expert setup
- Higher learning curve
Pricing:
Custom quotes; nonprofits do receive significant discounts.
Free Trial:
Yes, Microsoft offers trials via partners.
2. Virtuous
Overview:
Virtuous is a CRM for fundraising with heart — built around the idea of responsive fundraising.
Best For:
Mid-sized to large nonprofits looking for automation as well as personalization.
Features:
- Donor journeys
- Email marketing automation
- Integrations with donation platforms
Pros:
- Empowers personalized relationships
- User-friendly UI
Cons:
- Pricing scales fast
Pricing:
Starts around $400/month.
Infographics
A Nonprofit CRM =
More Impact. Less Chaos. Happier Donors. Empowered Teams.
3. Salesforce for Nonprofits
Overview:
What do big nonprofits like UNICEF use? You guessed it — Salesforce.
Best For:
Large organizations needing massive customization.
Features:
- Fundraising campaigns
- Case management
- Volunteer coordination
Pros:
- Incredibly customizable
- Free 10-user package for nonprofits
Cons:
- Requires admin expertise
- Add-ons can get pricey
Pricing:
Free for the first 10 users, then scaling.
4. Bloomerang
Overview:
Bloomerang’s magic is simple: donor retention.
Best For:
Nonprofits obsessed with building long-term donor relationships.
Features:
- Engagement tracking
- Reporting dashboard
- Online giving
Pros:
- Laser focus on retention
- Easy to use
Cons:
- Not ideal for massive organizations
Pricing:
Starts at $99/month.
5. Keela
Overview:
Keela is smart, accessible, and one of the CRM database options for nonprofits for donors and recipients seeking value.
Best For:
Growing nonprofits ready to streamline operations.
Features:
- Smart donation forms
- Task automation
- Campaign reporting
Pros:
- Affordable
- Intuitive design
Cons:
- Limited integrations
Pricing:
$134/month
6. HubSpot for Nonprofits
Overview:
If marketing is your nonprofit's secret weapon, HubSpot’s nonprofit program is gold.
Best For:
Marketing-driven nonprofits.
Features:
- Email marketing
- Forms and landing pages
- CRM tools
Pros:
- Free CRM available
- Strong marketing tools
Cons:
- Paid features can stack up
Pricing:
Free, with discounted marketing upgrades.
7. Neon One
Overview:
Neon One is an entire ecosystem for nonprofits.
Best For:
Nonprofits looking for a unified platform.
Features:
- Fundraising event management
- Reporting and analytics
- Peer-to-peer fundraising
Pros:
- Modular setup
- Excellent customer support
Cons:
- Steeper learning curve
Pricing:
Starts at $99/month.
7. Classy
Overview:
Classy makes fundraising…well, classy!
Best For:
Organizations needing strong online fundraising.
Features:
- Peer-to-peer fundraising
- Recurring giving
- Event management
Pros:
- Beautiful templates
- Seamless integrations
Cons:
- Premium pricing
Pricing:
Custom quotes.
8. DonorPerfect
Overview:
Affordable, flexible, and beloved by thousands — meet DonorPerfect.
Best For:
Small and mid-sized nonprofit organizations.
Features:
- Mobile app access
- Gift tracking
- Integrated forms
Pros:
- Easy onboarding
- Solid features for the price
Cons:
- Outdated UI in parts
Pricing:
Starts at $89/month.
10. CharityEngine
Overview:
CharityEngine is a full suite for larger nonprofits that are looking for a solution to manage their complex operations and processes.
Best For:
Enterprise-level fundraising.
Features:
- Payment processing
- Donor management
- Email marketing
Pros:
- Powerful all-in-one
- Solid security
Cons:
- Isn’t budget friendly
Pricing:
Starts at $450-$700 per month.
11. Blackbaud Raiser’s Edge NXT
Overview:
Blackbaud’s legendary platform still reigns for complex donor ecosystems.
Best For:
Large nonprofits with specialized needs.
Features:
- Donor analytics
- Fundraising campaign planning
- Wealth screening
Pros:
- Deep insights
- Reliable support
Cons:
- High on Budget
- Needs training
Pricing:
Custom quotes.
12. Little Green Light
Overview:
An affordable gem for budget-conscious nonprofits.
Best For:
Small nonprofits needing easy donor management.
Features:
- Donation tracking
- Form creation
- Fundraising reports
Pros:
- Extremely affordable
- User friendly
Cons:
- Very limited scalability
Pricing:
$486 annually.
13. Giveffect
Overview:
Giveffect automates everything — fundraising, volunteering, and communication.
Best For:
Busy nonprofits ready to automate.
Features:
- CRM
- Fundraising
- Volunteering tools
Pros:
- All-in-one system
- Great automation
Cons:
- Custom pricing only
Pricing:
$399 per month.
14. Bonterra
Overview:
Bonterra focuses on fundraising AND advocacy. This creates a big social impact.
Best For:
Mission-driven nonprofits.
Features:
- Advocacy management
- Fundraising tools
- Constituent engagement
Pros:
- Advocacy feature sets
- Excellent reporting
Cons:
- Can be pricey
Pricing:
Custom quotes.
15. Springboard
Overview:
Springboard was made for digital-first nonprofits ready to fundraise online like pros.
Best For:
Digital-first organizations.
Features:
- Online donation forms
- Event registrations
- Advocacy campaigns
Pros:
- Great user experience
- Digital fundraising focus
Cons:
- Complex setups
Pricing:
Custom quotes.
How to Choose the Best CRM for Your Nonprofit
Here’s the truth: there’s no one-size-fits-all CRM.
Choosing the right CRM depends on:
- Your size: Small nonprofit? You might love Little Green Light. Enterprise nonprofit? Maybe D365 CRM or Salesforce.
- Your needs: Heavy on event planning? Neon One might fit. Heavy on advocacy? Bonterra's your match.
- Your budget: Free? HubSpot or Salesforce Nonprofit Success Pack. Budget under $100? Look at Keela or Little Green Light.
- Your growth plans: If you plan to double in size soon, choose a CRM that scales.
A simple rule: start small, think big. Pick a CRM that fits your current needs but can grow with you.
Conclusion: Power Your Purpose With the Right CRM
Your nonprofit’s mission is too important to be slowed down by outdated systems or messy spreadsheets. With the right CRM for nonprofits, you’ll build stronger donor relationships, raise more funds, empower your team, and ultimately, amplify your impact.
At DynaTech, we know how crucial it is to choose technology that serves your mission, not complicates it. That’s why we offer custom CRM solutions powered by Microsoft Dynamics 365 — tailored for nonprofits like yours.
Ready to scale your nonprofit with the right technology? Connect with DynaTech experts today.
We’ll help you configure, customize, and launch a nonprofit CRM that doesn’t just work — it helps your mission thrive.