Key Responsibilities

1. SEO & Organic Growth

• Develop and execute organic growth strategies across key markets, industries, and solution areas.
• Lead technical SEO, on-page SEO, off-page SEO, and international SEO initiatives.
• Conduct keyword research, competitor analysis, SEO audits, and content opportunity mapping.
• Improve organic search visibility, rankings, qualified website traffic, and lead generation.
• Monitor SEO performance using Google Search Console, GA4, Semrush, Ahrefs, and similar platforms.
• Explore AI Search, Generative Search, and large language model (LLM) visibility opportunities.

2. Website & Digital Experience

• Own website performance, continuous improvement, and digital experience optimization.
• Collaborate with developers, content teams, and designers to improve website architecture, navigation, UX, landing pages, and calls to action.
• Identify opportunities to improve website engagement, usability, and conversion performance.
• Use analytics and user behavior insights to guide website enhancements.
• Ensure website content and experiences are optimized for search engines, user intent, and business conversion goals.

3. CRO & Growth Optimization

• Build and manage a Conversion Rate Optimization (CRO) roadmap.
• Analyze user journeys, conversion funnels, and visitor behavior to identify friction points.
• Plan and execute A/B tests, landing page experiments, CTA optimization, and form improvements.
• Measure experiment outcomes and turn insights into actionable conversion improvements.
• Collaborate with sales and marketing teams to improve lead capture and conversion pathways.

4. ABM & Demand Generation

• Develop and execute Account-Based Marketing (ABM) programs targeting high-value enterprise accounts.
• Partner with Sales and Business Development to define target accounts, industries, buyer personas, and campaign objectives.
• Build tailored digital campaigns and journeys aligned with account needs, industry challenges, and solution offerings.
• Drive demand generation through SEO, content marketing, paid advertising, email campaigns, remarketing, and ABM.
• Monitor account engagement, lead quality, MQLs, sales opportunities, and pipeline contribution.

5. Digital Campaigns & Lead Generation

• Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email, and other relevant channels.
• Collaborate with content and creative teams to develop campaign messaging, advertisements, and conversion-focused landing pages.
• Optimize targeting, audience segmentation, campaign budgets, creative assets, and conversion paths.
• Monitor campaign performance and ensure marketing investments contribute to qualified business opportunities.
• Align digital campaigns with sales priorities, product launches, events, webinars, and business growth objectives.

6. Analytics, Insights & Performance

• Define digital marketing KPIs, targets, performance benchmarks, and reporting frameworks.
• Analyze website, SEO, paid campaign, email, and CRM data to identify growth opportunities.
• Build and present performance dashboards covering traffic, conversions, leads, MQLs, engagement, ROI, and pipeline contribution.
• Evaluate channel effectiveness, campaign attribution, and cost efficiency to support informed decision-making.
• Translate performance insights into actionable strategies and continuous optimization initiatives.

7. Team Leadership & Collaboration

• Lead, mentor, and develop the digital marketing team across SEO, website management, campaigns, content, and analytics.
• Set team objectives, priorities, KPIs, and performance expectations.
• Review strategies and deliverables to ensure quality, consistency, and measurable business impact.
• Collaborate with Sales, Business Development, Content, Creative, and technical teams to align marketing initiatives with organizational goals.
• Manage external agencies, partners, and specialist vendors where required.
• Promote a culture of ownership, experimentation, collaboration, and continuous improvement.

Technical Competency

• SEO: Technical SEO, on-page SEO, off-page SEO, international SEO, keyword research, competitor analysis, and content optimization.
• SEO & Analytics Tools: Google Search Console, GA4, Semrush, Ahrefs, and related analytics platforms.
• Website Management: WordPress, Webflow, CMS management, website architecture, UX, landing pages, and conversion optimization.
• CRO: A/B testing, conversion funnels, user journey analysis, CTA optimization, and form optimization.
• ABM & Demand Generation: Account targeting, audience segmentation, buyer journeys, lead nurturing, and pipeline-focused marketing.
• Paid Advertising: Google Ads, LinkedIn Ads, remarketing, campaign management, and budget optimization.
• Marketing Automation: Email marketing, lead nurturing, CRM integration, and marketing workflow automation.
• Analytics & Reporting: KPI development, campaign attribution, lead quality analysis, ROI measurement, dashboards, and performance reporting.
• B2B Marketing: Enterprise lead generation, content marketing, solution positioning, and multi-channel campaign strategy.
• AI Search & Emerging Channels: Generative Search Optimization, LLM visibility, and AI-assisted marketing workflows.
• Leadership & Planning: Team management, campaign prioritization, budget planning, stakeholder management, and agency coordination.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of experience in digital marketing, preferably in B2B technology, IT services, SaaS, ERP, CRM, or digital transformation organizations.
• Strong experience across SEO, website management, CRO, demand generation, and digital campaigns.
• Hands-on understanding of ABM, B2B buyer journeys, and enterprise lead generation.
• Experience leading and mentoring digital marketing teams.
• Proven ability to improve organic visibility, generate qualified leads, and optimize digital campaign performance.
• Experience using digital analytics tools to measure performance and guide strategy.
• Working knowledge of CMS platforms, Google Ads, LinkedIn Ads, email marketing, and marketing automation.
• Strong analytical, strategic thinking, communication, and stakeholder management skills.
• Ability to align marketing priorities with sales objectives and measurable business outcomes.

Preferred / Nice to Have

• Experience marketing Microsoft Dynamics 365, ERP, CRM, SaaS, or enterprise technology solutions.
• Experience working with international markets and enterprise audiences.
• Familiarity with HubSpot, Salesforce, Dynamics 365, or similar CRM and marketing automation platforms.
• Experience developing AI Search, Generative Search, and LLM visibility strategies.
• Experience managing external marketing agencies, vendors, and specialist partners.
• Certifications in Google Analytics, Google Ads, SEO, HubSpot, or digital marketing.
• Experience with marketing attribution, account engagement measurement, and revenue or pipeline reporting.
• Knowledge of Agile marketing, experimentation frameworks, and data-driven growth strategies.