Senior Marketing Manager
Key Responsibilities
1. SEO & Organic Growth
- Develop and execute organic growth strategies across key markets, industries, and solution areas.
- Lead technical SEO, on-page SEO, off-page SEO, and international SEO initiatives.
- Conduct keyword research, competitor analysis, SEO audits, and content opportunity mapping.
- Improve organic search visibility, rankings, qualified website traffic, and lead generation.
- Monitor SEO performance using Google Search Console, GA4, Semrush, Ahrefs, and similar platforms.
- Explore AI Search, Generative Search, and large language model (LLM) visibility opportunities.
2. Website & Digital Experience
- Own website performance, continuous improvement, and digital experience optimization.
- Collaborate with developers, content teams, and designers to improve website architecture, navigation, UX, landing pages, and calls to action.
- Identify opportunities to improve website engagement, usability, and conversion performance.
- Use analytics and user behavior insights to guide website enhancements.
- Ensure website content and experiences are optimized for search engines, user intent, and business conversion goals.
3. CRO & Growth Optimization
- Build and manage a Conversion Rate Optimization (CRO) roadmap.
- Analyze user journeys, conversion funnels, and visitor behavior to identify friction points.
- Plan and execute A/B tests, landing page experiments, CTA optimization, and form improvements.
- Measure experiment outcomes and turn insights into actionable conversion improvements.
- Collaborate with sales and marketing teams to improve lead capture and conversion pathways.
4. ABM & Demand Generation
- Develop and execute Account-Based Marketing (ABM) programs targeting high-value enterprise accounts.
- Partner with Sales and Business Development to define target accounts, industries, buyer personas, and campaign objectives.
- Build tailored digital campaigns and journeys aligned with account needs, industry challenges, and solution offerings.
- Drive demand generation through SEO, content marketing, paid advertising, email campaigns, remarketing, and ABM.
- Monitor account engagement, lead quality, MQLs, sales opportunities, and pipeline contribution.
5. Digital Campaigns & Lead Generation
- Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email, and other relevant channels.
- Collaborate with content and creative teams to develop campaign messaging, advertisements, and conversion-focused landing pages.
- Optimize targeting, audience segmentation, campaign budgets, creative assets, and conversion paths.
- Monitor campaign performance and ensure marketing investments contribute to qualified business opportunities.
- Align digital campaigns with sales priorities, product launches, events, webinars, and business growth objectives.
6. Analytics, Insights & Performance
- Define digital marketing KPIs, targets, performance benchmarks, and reporting frameworks.
- Analyze website, SEO, paid campaign, email, and CRM data to identify growth opportunities.
- Build and present performance dashboards covering traffic, conversions, leads, MQLs, engagement, ROI, and pipeline contribution.
- Evaluate channel effectiveness, campaign attribution, and cost efficiency to support informed decision-making.
- Translate performance insights into actionable strategies and continuous optimization initiatives.
7. Team Leadership & Collaboration
- Lead, mentor, and develop the digital marketing team across SEO, website management, campaigns, content, and analytics.
- Set team objectives, priorities, KPIs, and performance expectations.
- Review strategies and deliverables to ensure quality, consistency, and measurable business impact.
- Collaborate with Sales, Business Development, Content, Creative, and technical teams to align marketing initiatives with organizational goals.
- Manage external agencies, partners, and specialist vendors where required.
- Promote a culture of ownership, experimentation, collaboration, and continuous improvement.
Technical Competency
- SEO: Technical SEO, on-page SEO, off-page SEO, international SEO, keyword research, competitor analysis, and content optimization.
- SEO & Analytics Tools: Google Search Console, GA4, Semrush, Ahrefs, and related analytics platforms.
- Website Management: WordPress, Webflow, CMS management, website architecture, UX, landing pages, and conversion optimization.
- CRO: A/B testing, conversion funnels, user journey analysis, CTA optimization, and form optimization.
- ABM & Demand Generation: Account targeting, audience segmentation, buyer journeys, lead nurturing, and pipeline-focused marketing.
- Paid Advertising: Google Ads, LinkedIn Ads, remarketing, campaign management, and budget optimization.
- Marketing Automation: Email marketing, lead nurturing, CRM integration, and marketing workflow automation.
- Analytics & Reporting: KPI development, campaign attribution, lead quality analysis, ROI measurement, dashboards, and performance reporting.
- B2B Marketing: Enterprise lead generation, content marketing, solution positioning, and multi-channel campaign strategy.
- AI Search & Emerging Channels: Generative Search Optimization, LLM visibility, and AI-assisted marketing workflows.
- Leadership & Planning: Team management, campaign prioritization, budget planning, stakeholder management, and agency coordination.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 8+ years of experience in digital marketing, preferably in B2B technology, IT services, SaaS, ERP, CRM, or digital transformation organizations.
- Strong experience across SEO, website management, CRO, demand generation, and digital campaigns.
- Hands-on understanding of ABM, B2B buyer journeys, and enterprise lead generation.
- Experience leading and mentoring digital marketing teams.
- Proven ability to improve organic visibility, generate qualified leads, and optimize digital campaign performance.
- Experience using digital analytics tools to measure performance and guide strategy.
- Working knowledge of CMS platforms, Google Ads, LinkedIn Ads, email marketing, and marketing automation.
- Strong analytical, strategic thinking, communication, and stakeholder management skills.
- Ability to align marketing priorities with sales objectives and measurable business outcomes.
Preferred / Nice to Have
- Experience marketing Microsoft Dynamics 365, ERP, CRM, SaaS, or enterprise technology solutions.
- Experience working with international markets and enterprise audiences.
- Familiarity with HubSpot, Salesforce, Dynamics 365, or similar CRM and marketing automation platforms.
- Experience developing AI Search, Generative Search, and LLM visibility strategies.
- Experience managing external marketing agencies, vendors, and specialist partners.
- Certifications in Google Analytics, Google Ads, SEO, HubSpot, or digital marketing.
- Experience with marketing attribution, account engagement measurement, and revenue or pipeline reporting.
- Knowledge of Agile marketing, experimentation frameworks, and data-driven growth strategies.
Transforming Jobs into Journeys
At DynaTech, we believe careers should evolve with innovation. Our teams work on cutting-edge technologies across Microsoft Dynamics 365, Data, AI, and Cloud to deliver impactful solutions for global businesses. We foster a collaborative culture where ideas are encouraged and every individual has the opportunity to grow. If you're passionate about technology and creating real business impact, DynaTech is the place to build your future.
Flexible
Flexible work options that help you stay productive while maintaining balance.
Growth
Continuous learning and real project experience to accelerate your career.
Bonus
Performance-driven rewards and incentives that recognize your contributions.
Work-Life Balance
A supportive culture that encourages balance, well-being, and sustainable success.
Life at DynaTech
Dynamic Work Environment
At DynaTech, embrace a workplace that mirrors the dynamism of the tech world. Our office is not just a space; it’s an ecosystem where creativity, collaboration, and innovation converge.
Culture Of Collaboration
Teamwork is not just a buzzword here; it's a way of life. DynaTech fosters a collaborative culture where ideas flow freely, and each team member is a valued contributor to the bigger picture.
Quality Control
Elevate your skills with our commitment to continuous learning. DynaTech invests in your professional development, offering workshops, training sessions, and opportunities to attend tech conferences.
Work-Life Balance
We understand that your life extends beyond work. DynaTech promotes a healthy work-life balance, offering flexibility that empowers you to manage your professional and personal commitments seamlessly.
Celebrating Milestones
Every success, big or small, deserves recognition. At DynaTech, recognize and be recognized. Whether it's a project triumph or a personal achievement, we take pride in recognizing and celebrating these moments of excellence.
Employee Wellness Programs
Your well-being is a priority. DynaTech cares about your health and happiness, offering comprehensive wellness programs, fitness initiatives, and a supportive environment that places your overall well-being at the forefront.
Meet the DynaTechies
"Working at DynaTech means constantly learning and solving new challenges. The exposure to enterprise technologies and supportive leadership has helped me grow both technically and professionally."
"What I appreciate most about DynaTech is the collaborative culture. Everyone is willing to share knowledge, and that makes even complex projects exciting to work on."
"DynaTech gives you the opportunity to work on impactful projects with modern technologies while continuously developing your skills."